THE IDEAL AUDIENCE:
95% Homeowners
86% HHI over $50,000
73% Planning improvements
41% Planning to buy or build

PRODUCTS BUYERS ARE INTERESTED IN:
67% Lawn and garden
40% Kitchens and baths
37% Interior design and furnishings
39% Windows, doors, siding and roofing
19% Contractors and builders

PERSONAL STATISTICS:
58% Female/ 42% Male
  3% 18-24 years
64% 25-54 years
20% 55-64 years
12% 64+

LOOKING FORWARD TO THE SHOW...
88% PLAN ON attending the show again

IMPRESSED WITH THE SHOW...
90% WOULD RECOMMEND attending this

show to a friend

DEDICATED TO THE SHOW...
70% DO NOT attend home shows at the IX Center in Cleveland

READY TO PURCHASE AT THE SHOW...
73% PLAN ON buying home and garden products and services while at the show

LOYAL ATTENDEES...
52% Have attended the show 2 times or more!

PRIMARY REASON THEY VISIT THE SHOW...
31% To see companies and what's new for

        home and garden
20% To see the feature gardens
14% To see the stage entertainment
  7% For a fun day/night out
28% All of the above

LOOKING FOR YOU BEFORE THEY SPEND...
54% Have made purchases from companies

        first discovered at the show
55% Delay making home & garden purchases

        until they shop the show
69% Make purchases after the show based on

        what they saw at the show
88% Rate the variety of exhibits as

        excellent/good

VISIT & UTILIZE THE SHOW WEBSITE...
91% Found the show website a useful source
        of info and will visit again