THE IDEAL AUDIENCE:
97% Homeowners
75% Household Income over $50,000
73% Planning improvements
41% Planning to buy or build

PRODUCTS BUYERS ARE INTERESTED IN:
67% Lawn and garden
40% Kitchens and baths
37% Interior design and furnishings
39% Windows, doors, siding and roofing
19% Contractors and builders

PERSONAL STATISTICS:
71% Female/ 26% Male
  1% 18-24 years
54% 25-54 years - prime buyers
29% 55-64 years - prime buyers
16% 64+

LOOKING FORWARD TO THE SHOW...
83% PLAN ON attending the show again

IMPRESSED WITH THE SHOW...
85% WOULD RECOMMEND attending this

show to a friend

DEDICATED TO THE SHOW...
75% DO NOT attend home shows at the IX Center in Cleveland

READY TO PURCHASE AT THE SHOW...
73% PLAN ON buying home and garden products and services while at the show

LOYAL ATTENDEES...
56% Have attended the show 2 times or more!

PRIMARY REASON THEY VISIT THE SHOW...
52% To see what's new for home and garden

28% To see flowers/gardens
10% To see stage entertainment
4% For a fun day/night out

28% All of the above

LOOKING FOR YOU BEFORE THEY SPEND...
54% Have made purchases from companies

        first discovered at the show
55% Delay making home & garden purchases

        until they shop the show
69% Make purchases after the show based on

        what they saw at the show
78% Rate the variety of exhibits as

        excellent/good

VISIT & UTILIZE THE SHOW WEBSITE...
91% Found the show website a useful source
        of info and will visit again